ASFM Branding
This is the American School Foundation of Monterrey brand identity site, here you will find the guides that establish the essential guidelines for maintaining the cohesion and integrity of our brand image.
This site should serve as a constant point of reference, ensuring that in every instance of visual communication we convey a unified and strong image that reflects our values, vision and commitment to academic excellence.
Through this site, you will have access to the brand guidelines and templates that will help you use our brand correctly. Any use of ASFM branding not included in these guidelines must be authorized by ASFM Communications and Marketing office.
A comprehensive guide that describes the visual elements and design of our brand identity, including our logo, seal, color scheme, and fonts.
This document serves as a quick reference guide with clearly defined rules and standards for visually communicating our brand.
The brand architecture is a document that explains the the relationship between ASFM mother brand and sub brands. When to use the logo, the shield the eagle, or the ASFM letters? This document contains clear instructions on when to use of the graphic elements that make up the ASFM brand.
Please review the guidelines for the 95th Anniversary logo and gain access to the Google Docs and Slides templates.